Face and identity
Preserve facial features through front, three-quarter and profile views, expressions and motion.
Case study 02 · Character development
Kaya — Consistent AI Persona
A reusable, photorealistic character system designed to keep Kaya recognizable across camera angles, expressions, poses, outfits and image-to-video shots.
Identity consistencyComfyUIMiniMax-H3Shot-by-shot QA
One reusable personaCharacter objective
Multiple anglesIdentity coverage
Wardrobe controlVisual variations
Image to videoCurrent R&D
01 · Overview
Develop a character system, not a single hero image.
Kaya is a photorealistic AI persona developed as a reusable visual character. The goal is to preserve a recognizable identity as camera angle, expression, pose, wardrobe, lighting and environment change.
The work brings together character reference development and image-to-video testing, with a focus on visual continuity and practical usability across a growing set of shots.
02 · Core challenge
Keep identity stable while the conditions change.
Photorealism
Maintain believable skin, hair, eyes, facial proportions and anatomy.
Wardrobe changes
Change styling while keeping the same recognizable character and stable body proportions.
Video-ready references
Build reference images that support image-to-video generation and help reduce artifacts and continuity drift.
03 · Character reference system
Organized coverage for identity, expression and pose.
Identity views
The reference set covers front, three-quarter and profile angles, plus close-up beauty framing. These views give later generations a consistent identity baseline.
Expression and full-body coverage
Expression tests include neutral, soft smile, laughing, surprised, thoughtful and conversational looks. Full-body references are used to check proportions, pose, outfit fit, front / side / rear coverage and usefulness as video references.
04 · Wardrobe variations
Change the styling while preserving Kaya.
The wardrobe system tests Kaya across distinct roles, using clothing references together with identity references and controlled generation.
Cream tailored suit
Polished professional and lifestyle direction.
Charcoal fashion look
Editorial and premium styling.
Light gray athletic set
Wellness, fitness and casual UGC direction.
Red dress
Evening and lifestyle variation.
05 · Image-to-video development
Extending the same identity into motion.
The current R&D workflow uses ComfyUI and MiniMax-H3 to test short, shot-based video. Selected clips are development material used to evaluate identity retention, motion, continuity, product interaction, camera discipline and editorial usability.
Each shot is reviewed for face preservation, hand and arm motion, intentional camera behavior, wardrobe and environment continuity, and enough usable duration for editing. Skin tone and texture consistency remain part of the look-development focus.
Character reference→Shot reference→Generation→Review→Edit test→Continuity check
Kaya development reelImage-to-video R&D · identity, motion and shot continuity review
Tools & why it matters
A reusable visual identity that can move into production.
Tools: ComfyUI, MiniMax-H3, reference-driven image-to-video workflows, Adobe Premiere Pro and editorial / color review.
Kaya demonstrates a practical approach to building a consistent AI persona: establish an identity, test its limits, develop controlled wardrobe changes and extend the same character into motion. Kaya was also applied in the Presretač client campaign.